Digital Library


Social Media Strategy Template (pdf) by The Digital Marketing Association

From PR Smith

Why Marketing Will Never be The Same Again (includes my new social media model : The Ladder Of Engagement)

Free eBooks About Social Media

From the list recommended by Chris Brogan

The New Rules of Viral Marketing – David Meerman Scott
Podcast Marketing eBook – Christopher S. Penn
How to Write a Marketing Plan – Geisheker Group
SEO for WordPress blogs – Blizzard Internet
Geeks Guide to Promoting Yourself With Twitter – Geekpreneur
The Zen of Blogging – Hunter Nutall
What is Social Media – iCrossing
Effective Internet Presence – Effective Internet Presence
Introduction to Good Usability – Peter Pixel
We Have a Website. Now What? – Craig Rentmeester
DOMINATING SOCIAL MEDIA MARKETING: Secrets, Strategies & Tips - Chuka Udeze

Best Guides

The SOSTAC® Guide to writing the perfect plan

Top Selection of Books from the Industry

Bird, D. Commonsense, direct and digital marketing. Kogan Page.

Bradley, N. Marketing research: tools and techniques. Oxford University Press.

Brown, E. Working the Crowd: Social Media Marketing for Business. British Informatics Society

Chaffey, D. E-business and e-commerce management: strategy, implementation and practice. 4th edition. FT Prentice Hall.

Chaffey, D. et al Internet marketing; strategy, implementation and practice 4th edition. Prentice Hall

Chaffey, D., Smith, PR. eMarketing eXcellence: planning and optimising your digital marketing. 3rd edition. Oxford, Butterworth Heinemann.

Clifton, B. Advanced web metrics with Google analytics. 2nd edition. John Wiley & Sons

Comm, J. and Burge, K. Twitter power: how to dominate your market one tweet at a time John Wiley & Sons.

Dann, S. & Dann, S. E-Marketing: Theory and Application. Palgrave Macmillan

Evans, D. Social media marketing: an hour a day.Wiley Publishing

Frick, T. Return on Engagement: Content, Strategy, and Design Techniques for digital Marketing: A Web Designer's Field Guide to Digital Marketing Oxford

Kutcher, A., Solis, B. Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated John Wiley & Sons.

Miller, M B2B Digital Marketing: Using the Web to Market Directly to Businesses.Pearson Education

Miller, M. The ultimate web marketing guide.Pearson Education

Qualman, E. Socialnomics: How Social Media Transforms the Way We Live and Do Business John Wiley & Sons.

Reed, J. Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More. Pearson Financial Times Series

Ryan D., Jones,C. The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer EngagementKogan Page

Ryan D., Jones,C. Understanding Digital Marketing: Marketing Strategies and Engaging the Marketing Generation Kogan Page

Scott, D.M. The new rules of marketing and PR: how to use news releases, blogs, podcasts, viral marketing and online media to reach buyers directly John Wiley & Sons.

Sheldrake, P. The Business of Influence: Reframing Marketing and PR for the Digital AgeJohn Wiley & Sons.

Weber, L. Everywhere: Comprehensive Digital Business Strategy for the Social Media Era John Wiley & Sons.

Young, A. Brand Media Strategy: Integrated Communications Planning in the Digital Era Palgrave Macmillan

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